Our client, a well-respected and leading online gaming company in Gibraltar is seeking a skilled Conversion Analyst to join their team of highly motivated professionals in BI & Analytics.
The overall goal for this position is to develop, set up and manage reporting tools.
As a Conversion Analyst, your duties would include:
- Ensuring that relevant automated, manual reporting and tracking is in place to effectively measure the performance of all parts of our acquisition conversion funnel and is shared with internal stakeholders
- Quickly flag any weakness in conversion to the relevant stakeholders
- Help Heads of Acquisition with investigations of drop off points in the conversion funnel and recommend solutions
- Ensuring that appropriate compliance actions are implemented
The ideal candidate would have the following skills & experience:
- Experience in measuring the full acquisition conversion funnel all the way from lead to depositing customer
- Strong understanding of statistical methods used in testing as well creating tests with control groups
- Understanding of web analytics and digital tracking methodologies
- Experience with tableau or other similar data visualization tools
- Ability to relate learnings from session recordings to all traffic analysis
- Strong understanding of value impact of funnel improvements
If you would like to discuss this opportunity then please don’t hesitate to contact Castle Hill today.