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Conversion Analyst

Salary: Competitive

Job Description


Our client, a well-respected and leading online gaming company in Gibraltar is seeking a skilled Conversion Analyst to join their team of highly motivated professionals in BI & Analytics.
The overall goal for this position is to develop, set up and manage reporting tools.


As a Conversion Analyst, your duties would include:


  • Ensuring that relevant automated, manual reporting and tracking is in place to effectively measure the performance of all parts of our acquisition conversion funnel and is shared with internal stakeholders
  • Quickly flag any weakness in conversion to the relevant stakeholders


  • Help Heads of Acquisition with investigations of drop off points in the conversion funnel and recommend solutions


  • Ensuring that appropriate compliance actions are implemented


The ideal candidate would have the following skills & experience:

  • Experience in measuring the full acquisition conversion funnel all the way from lead to depositing customer
  • Strong understanding of statistical methods used in testing as well creating tests with control groups
  • Understanding of web analytics and digital tracking methodologies
  • Experience with tableau or other similar data visualization tools
  • Ability to relate learnings from session recordings to all traffic analysis
  • Strong understanding of value impact of funnel improvements


If you would like to discuss this opportunity then please don’t hesitate to contact Castle Hill today.